a gem from the 1966 Sears catalog
Plastic Wall Tile
Alabaster...resembles fine Italian marble
37c square foot
Pastel Mist...exceeds government standards
22c square foot
Wow. I have worked as an advertising copy writer, and I know how difficult it can be to find anything good to say about some dumb pathetic product. But, gosh, surely there's something about Pastel Mist that's more appealing than [translated] "It's slightly better than the most minimal crap!" Let's see:
Pastel Mist...resembles real ceramic wall tile
Pastel Mist...looks nice long enough for your house to sell
Pastel Mist...for a kitchen you can tolerate
Back at the invention company, our fall-back bullet point, the euphemism for "I cannot dredge up five good things to say about this invention," was, Producible in a variety of colors. I'm still not sure that producible is really a word, but hey, it sounds like a selling point and it's something you can say about almost any consumer product. In the case of Pastel Mist, it already was produced in a variety of colors, so why not use that as the selling point?
Pastel Mist...choose the color that matches your shower mildew
Alabaster...resembles fine Italian marble
37c square foot
Pastel Mist...exceeds government standards
22c square foot
Wow. I have worked as an advertising copy writer, and I know how difficult it can be to find anything good to say about some dumb pathetic product. But, gosh, surely there's something about Pastel Mist that's more appealing than [translated] "It's slightly better than the most minimal crap!" Let's see:
Pastel Mist...resembles real ceramic wall tile
Pastel Mist...looks nice long enough for your house to sell
Pastel Mist...for a kitchen you can tolerate
Back at the invention company, our fall-back bullet point, the euphemism for "I cannot dredge up five good things to say about this invention," was, Producible in a variety of colors. I'm still not sure that producible is really a word, but hey, it sounds like a selling point and it's something you can say about almost any consumer product. In the case of Pastel Mist, it already was produced in a variety of colors, so why not use that as the selling point?
Pastel Mist...choose the color that matches your shower mildew






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